Dark Mode: Passing Fad or Real Necessity?

For the last decade, all websites were white, pristine, and bright. However, if you look at the apps you use most today (YouTube, Instagram, Twitter, Netflix), they probably all have a “Dark Mode” option or use it by default.

Should your business website offer this option? The short answer is: Yes, if you want to look like a modern company.

More Than Aesthetics: Visual Health

We spend hours in front of screens. Intense white brightness strains the eyes, especially in low-light environments (like a user browsing on the couch at night).

Offering a dark mode shows empathy towards your user. You are telling them: “It matters to me that reading my content is comfortable for you.”

The Battery and Technology Factor

On modern screens (OLED), true black means pixels are turned off. This means using dark mode saves battery on your customer’s device.

It may seem like a minor detail, but in the consumer’s mind, apps and websites that “treat” their phone well are perceived as being of higher technological quality.

Premium Perception

Black and dark grays have always been associated in color psychology with luxury, elegance, and exclusivity.

Implementing a good dark mode (which is not pure black #000000, but deep grays to avoid eye strain from extreme contrast) can instantly elevate the perception of your brand.

Is It Complicated to Implement?

Technically, nowadays it is simple. Web browsers already know if your customer prefers light or dark mode on their system, and your website can automatically adapt from the very first second.

Conclusion

Dark mode has ceased to be a curiosity for tech geeks and has become an expected design standard.

It is not mandatory for every business (a health or cleaning website usually works better in white), but ignoring this trend is ignoring how your users prefer to consume content today.