How I Helped a Restaurant Triple Online Reservations
Digitizing a local business. From relying on the phone to having a 24/7 automatic reservation system.
A local restaurant with amazing food had a problem: their staff spent too much time on the phone managing reservations, and missed calls during peak hours.
The Challenge
The owner feared an online system would be “impersonal” or complicated for older customers. We needed something very simple yet powerful.
The Solution
- Mobile First Web: We designed the site knowing 90% of customers search for restaurants on mobile.
- Local SEO: Optimized for searches like “best restaurant [city]” and Google Maps listing.
- 2-Click Reservations: Integrated a simple reservation system that confirms instantly.
The Results
- Online Reservations: Went from 0% to 65% of the total in 3 months.
- Time Savings: Staff saved about 10 hours a week of phone management.
- Database: They now have customer emails to send special menus (with permission).
Lesson
Technology shouldn’t complicate business, it should simplify it. Digitizing manual processes frees up time for what really matters: taking care of the customer in the restaurant.
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Author
Written by
Jose Ramos
Web developer